From freelance hustler to marketing consultant.
Samantha Calderón is a copywriter and marketing strategist with over 15 years of experience helping entrepreneurs launch profitable offers that sell before the cart even opens.
Read about my journey below!
(YOU CAN CALL ME SAM)
It all started on Craigslist.
After graduating in 2011 with a degree in English and Public Relations, I jumped into freelancing and took on every writing job I could find. Web pages, blog posts, ads, video and radio scripts… I did it all.
Those early scrappy projects helped me become a more versatile writer. Eventually, this led to full-time roles at creative agencies, where I wrote for clients across dozens of industries.
THE BEGINNING
I quickly grew from copywriter to strategist.
Over time, my responsibilities expanded well beyond copywriting. I moved into marketing management and developed entire campaigns from brainstorming to execution. This experience pushed me to grow as a marketer and gave me a deeper understanding of what it truly takes to bring an idea to life.
THE AGENCY YEARS
Then I made the leap.
After years in the agency world, I was craving more flexibility and the opportunity to work directly with founders I truly believed in. So I took the leap, left my stable job, and built my own business.
Today, I partner with purpose-driven entrepreneurs who are passionate about solving real problems and making a meaningful impact on the people they serve.
TODAY