Sell Out Your Next Launch With This 8-Week Email Campaign
Many business owners overcomplicate email marketing when launching a new service. They worry about sending too many emails and annoying subscribers, or too few and losing sales. But successful launches aren’t about the number of emails. It’s about sending the right content at the right time.
The key is a clear framework to build trust and authority before asking for the sale. This approach turns passive subscribers into engaged buyers without being pushy.
How many emails should I send during launch?
The number of emails depends on your audience. Check past data, such as open and click-through rates, to understand how they respond to emails.
A good rule of thumb for a standard launch is one email per week for eight weeks. This gives you time to warm up your audience, present your offer, and close without overwhelming them. Focus on making every email valuable and relevant. Here’s a simple strategy for service-based businesses with an existing and engaged email list.
Phase 1: Pre-launch
Week 1
Reintroduce yourself to your subscribers. Share who you are, who you help, and why your work matters. At the end, hint at your upcoming launch. Let them know you’ve been working on something exciting and that more details are coming soon.
Week 2
Share a personal story about a challenge you’ve faced, something your audience can relate to. End by explaining how the lesson you learned inspired your new service. Announce the launch date and any planned events so they can save the date.
Week 3
By now, your audience trusts that you understand their challenges. Now help them with a small win by sharing an actionable step-by-step process they can use right away. Position your new service as the next logical step for bigger results. Remind them of your upcoming event for more in-depth insights.
Week 4
Share your favorite tools or resources that make life easier. Briefly explain how they work and mention if they’re part of your new program. Offer a sneak peek, downloadable guide, or demo to build excitement and give them a reason to engage with your launch.
Week 5
A week before launch, build excitement by previewing your event. Offer early-bird pricing or exclusive bonuses. Clearly explain the value of your program, what’s included, and the results it delivers. Create urgency by highlighting deadlines or limited spots.
Phase 2: Launch week
Week 6
It’s launch week! Announce that your program is open for enrollment. Explain what’s included, who it’s for, and how to join. Include:
FAQs to address concerns
Clear links and event details for live sessions
Deadlines or limited spots to encourage urgency
Phase 3: Post-launch
Week 7
After your launch, take a moment to thank your audience. Show gratitude to everyone who joined, attended events, or followed your journey. Share highlights like takeaways or success stories from early participants to build trust and community.
Week 8
Two weeks after your launch, share wins from new members. Highlight breakthroughs or quick results to reassure buyers and create FOMO for those who didn’t join. This sets the stage for your next launch by proving your program works.
Build an email sequence that converts
A successful launch email sequence builds trust and authority before asking for the sale. By following this 8-week framework, you can turn passive subscribers into engaged buyers without pushy tactics.
If you’re ready to plan your next launch, let’s chat. Book a strategy session with me to map out your plan. Or check out my program, Launch READY, which includes ready-to-use email templates to make your next campaign easier.