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Your big idea deserves a big debut

Ready to bring your dream project to life? My coaching program, Launch Party, gives you a proven launch plan and a marketing strategy built for long-term results.

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The problem

You’ve built something amazing, but you’re not sure how to sell it.

Marketing yourself can be overwhelming. Between running a business and wearing a dozen different hats, it's easy to push an official launch to the back burner. And if you're not sure where to start, the process can feel even more daunting.

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What if your launch felt effortless instead?

The solution

I'm Samantha Calderón, and I have over 15 years of experience helping entrepreneurs turn their passion projects into profitable, sustainable businesses.

I can help you plan a launch event that builds genuine excitement, deepens your connection with your audience, and has people ready to invest the moment you go live.

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My 5-step framework for launching

The process

I developed a step-by-step method for planning a successful launch. I start by helping you define your audience and messaging. Then we sit down to design a funnel that attracts the right people to your product.

From there, we focus on building up excitement before delivering an unforgettable experience on launch day. Finally, I guide you on how to deepen relationships with attendees long after launch day is over.

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What a winning strategy can do…

With a clear, step-by-step plan, launching your offer can feel exciting rather than stressful. You’ll build real momentum and genuine interest before your cart even opens. Best of all, you’ll have a natural way to connect with your audience and keep that relationship growing long after the event wraps up.

So what’s included?

Here’s what you get with my launch program:

  1. Weekly 1:1 strategy calls with me

  2. Step-by-step launch workbook

  3. Launch timeline tailored to your schedule

  4. Ready-to-use marketing templates

  5. Custom press release and media outreach list

  6. Lead nurturing plan for after your launch

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$899 for a proven roadmap

The investment

Most people find that the strategies and templates they get from Launch Party keep paying off long after their event is over.

Best of all, this is not a one-time program! It’s a repeatable system you can use whenever your brand introduces a new offer or service.

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Still have questions?

The FAQs

  • I developed Launch Party for entrepreneurs who are ready to put a new offer out into the world but are unsure how to market it. Whether you're launching a new product, service, or brand, this proven framework will help you attract the right buyers.

  • Launch Party is generally a 6-8-week program, depending on whether you already have a website, newsletter list, and social media platforms. However, your launch timeline can be adjusted based on your needs and schedule.

  • That’s okay with me! Launch Party is designed to be simple and accessible, regardless of your technical experience. And if you don't have a website or email list, don't worry. I can walk you through building what you need from the ground up.

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Let’s do this!

Make launch a celebration, not a burden

I believe that great marketing should feel authentic, full of energy, and aligned with the vision you had when you first started your business.

Launch Party is for passionate people like you who want marketing to feel less like a burden and more like a celebration. Reach out and let’s talk about bringing your new offering into the world!

Chat with me